Digital Campaign Specialist

Kompan Czech Republic s.r.o., KOMPAN Czech Republic

Do you want to activate digital campaigns that help communities around the world discover playgrounds and outdoor fitness solutions that inspire movement?
At KOMPAN, we create playgrounds and outdoor fitness solutions that inspire millions of people to be active - and you can be the one who helps even more communities discover them.
We’re looking for a Digital Campaign Specialist based at our production site in Brno, but part of our Group Marketing at our HQ in Denmark - driving global paid social and email activation across markets.

Drive KOMPAN’s Worldwide Digital Activation as Our Digital Campaign Specialist

As a Digital Campaign Specialist, you will plan, execute, and optimise paid social and email campaigns across markets and languages, playing a key role in accelerating KOMPAN’s digital lead generation. You will collaborate closely with content teams, design, CRM, and marketing colleagues around the world to ensure our digital activation is effective, targeted, and aligned with global strategy. Collaboration is key and performance is your purpose.

Key responsibilities:

  • Plan, build, and optimise paid social campaigns across Meta, LinkedIn, TikTok, and other emerging platforms
  • Develop audience strategies using data, CRM segments, and lookalike modelling across global markets
  • Collaborate with content and design teams to create compelling creatives and messaging for all funnel stages
  • Monitor campaign performance and adjust targeting, creative, and budgets to meet ROI and CPL targets
  • Develop, manage, and optimise email campaigns and automation flows to nurture leads from first contact to qualified opportunity
  • Use marketing automation tools (e.g., ClickDimensions) to segment audiences, trigger workflows, and measure engagement
  • Work closely with local markets to adapt campaigns for language, tone, and regional relevance
  • Collaborate with SEM and SEO teams to align paid, owned, and earned channels into a unified activation strategy
  • Test and adopt new paid media and AI-driven automation features (e.g., Meta Advantage+, LinkedIn Conversation Ads, predictive send-time optimisation)
  • Report on key performance metrics - ROAS, CPL, open rate, CTR, and lead-to-opportunity conversion - using Looker Studio or similar dashboards

Strategic Digital Marketer with Hands-On Campaign Experience

We imagine that you come with 2-4+ years of experience in paid social and email marketing - including campaign execution, audience targeting, creative testing, and performance optimisation.
You have hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation tools (Dynamics 365 Marketing, HubSpot, ClickDimensions, or similar).

Additionally, we imagine that you have the:

  • Ability to work with data, evaluate campaign performance, and translate insights into clear recommendations
  • Understanding of the digital funnel from awareness to conversion and retention
  • Experience collaborating in an international environment and communicating across teams (content, CRM, design, regions)
  • Analytical, structured, and results-oriented mindset - able to connect campaign insights with business goals
  • Proactive, curious, and growth-oriented approach - testing, experimenting, and sharing knowledge

KOMPAN - Who are we?

KOMPAN is a global leader in outdoor play and fitness solutions. Every month, we design, produce, and install more than 1,000 playgrounds and fitness sites across 94 countries. Our headquarters is in Odense, Denmark, supported by a major manufacturing hub in the Czech Republic and sales offices around the world.

What’s our culture like?

Professionalism meets playfulness. We work across functions, borders, and cultures - embracing diversity, encouraging creativity, and celebrating results. Collaboration and curiosity shape how we operate every day.

Why should you work with us?

At KOMPAN, your work creates real impact. Since 1970, we’ve helped build healthier, happier communities through play and movement. When you join us, you grow your career while contributing to meaningful change in people’s lives worldwide. It’s a purpose you can truly be proud of.

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PublishedFriday, February 27, 2026

Application deadlineOngoing

ContactNikola ÚterskáNikUte@Kompan.com+45 63 62 12 50

Workplace addressNot specified