Are you a creative storyteller passionate about engaging audiences across diverse platforms, you might be our missing piece to the Digital & Acquisition marketing team. As Marketing planning manager you will take the lead in crafting impactful online campaign content, managing social media channels and email marketing, and elevating our brand presence globally by driving insights-based audience studies.
We are currently looking for a Marketing planning manager based at our HQ in Odense, Denmark.
Lead successful content campaigns for KOMPANs global audience
In this role, you will develop, plan, and aid the creation of KOMPANs content campaigns across various media channels such as our multinational website, social media, print, email and various online planforms. You will play a crucial role in develop and optimize content for KOMPANs diverse palette of digital and physical marketing content to engage and inform the target audience, ensuring a positive user experience and an easy user journey.
You will be the one developing and presenting detailed marketing personas, involving thorough research, analysis, and effective communication to ensure alignment with target audience needs and objectives. Also, identify and share strategies to effectively reach and engage them.
Your daily tasks include:
- Planning, coordinate and aiding in creating and updating content and content briefs for colleagues in KOMPAN Group Marketing.
- Planning and coordinate advertising campaigns across various media platforms, considering target audience demographics and campaign objectives.
- Collaborate about identifying target audiences for campaigns and develop strategies for content to effectively reach and engage them.
- Monitor and share campaign performance metrics, such as reach, engagement, and conversion rates, and collaborate about making adjustments to campaign strategies as needed.
- Collaborate with internal teams, such as international marketing colleagues, management, and sales, to ensure alignment of branding and messaging across all touchpoints.
- Coordinate initiatives and implementations across the entire KOMPAN Group Marketing department.
Experienced marketing planner supporting in setting the marketing direction
You hold a Master’s degree in marketing, Advertising, Communications, or related field and have a proven experience in website content management, cross media and communication planning, and audience targeting.
Experience in website content management, cross media planning, and audience targeting is a must. Additionally, you have a strong understanding of branding principles, marketing strategies, and consumer behavior.
Moreover you possess:
- A proficiency in digital marketing tools and analytics for monitoring campaign performance and making data-driven decisions.
- Excellent communication and negotiation skills for liaising with international colleagues, media agencies and internal stakeholders.
- Experience in CMS and DAM systems (Contentful), photoshop, Dynamics 365 and the office suite.
Importantly, you are a creative thinker and have an attention to detail to develop engaging content and effective campaign strategies.
KOMPAN Group Marketing
You will become part of our Group Marketing team, a team of more than 25 people, where we, in close collaboration with leading dimensions within KOMPAN, work on marketing and product development.
In Group Marketing, you will be working alongside a team of Communications Managers, SEO and SEM Specialists and Insights Analysts.
KOMPAN - Who are we?
KOMPAN is the global leader in outdoor play and fitness areas. Our purpose is to create healthier and happier communities through play and active living. The KOMPAN Group's main activity is the development, production, and sale of playgrounds, outdoor sports, and fitness facilities. In addition, the company sells service and installation services in connection with product sales.
KOMPAN designs, manufactures, and installs more than 1,000 playgrounds or fitness sites every month somewhere across 90 countries. Of these, 23 countries do so through KOMPAN’s own direct operation and the remainder through carefully selected quality agents and partners. The global head office is in Odense, Denmark.
The global footprint has expanded significantly over the years, and includes production sites in the Czech Republic, Poland, design studios in Denmark and the Czech Republic, and 23 country offices around the world including Europe, Asia, Australia, North America, and South America.
Do you want to play with us?
Working for us, you will be part of energetic activities and professional playfulness, where you can share your ideas and develop your career as you help enrich the lives of people of all ages through play and exercise around the globe. And that is a powerful purpose to be part of.
We work cross-functionally in teams and across cultures in different countries. We believe cultural differences enable us to promote high quality and good results. Yes. It is no secret that we focus on results, but we also appreciate that you bring all of you to work. We are on an exciting growth journey, and you are welcome!
Let’s Play!
Our website is regularly updated with new open opportunities. If you want to play with us in other areas, we will encourage you to regularly keep an eye on our open positions:
https://www.kompan.com/en/int/about/working-at-kompan
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