Do you want to manage digital advertising campaigns across various social media platforms? Then you have the opportunity to drive impactful marketing initiatives and contribute to our mission of creating exceptional play experiences for children worldwide.
We are currently looking for a Digital Paid Specialist based at our HQ in Odense, Denmark.
Elevate our advertising campaigns across platforms
As a Digital Paid Specialist, you will be responsible for developing and executing digital advertising campaigns across various platforms, including social media channels such as Facebook, Instagram, Twitter, and LinkedIn, but also supportive work on SEM platforms such as Google Ads and Bing Ads.
Your main tasks will include strategizing to enhance campaign performance through activities like audience targeting, ad creative testing, and budget allocation.
Additionally, you will be required to monitor campaign metrics and performance data to analyze results and identify areas for improvement. A key aspect of the role will involve conducting A/B testing and implementing best practices to optimize ROI and achieve campaign objectives. All of this will be done in close collaboration with a skilled team of performance and content specialists.
Your daily tasks include:
- Campaign management; setting up and launching new advertising campaigns as well as monitoring and adjusting campaigns to optimize performance.
- Performance analysis; Reviewing campaign metrics and performance data, analyzing key performance indicators (KPIs) and identifying areas for improvement.
- Optimization and testing; Conducting A/B testing, implementing changes and continuously refine targeting strategies and ad placements to reach the most relevant audiences.
- Communication and collaboration; Collaborating with internal and external stakeholders to align digital advertising efforts with overall marketing strategies and to provide updates and insights on campaign performance.
- Documentation and reporting; Maintaining thorough documentation of campaign settings, optimizations, and test result, and reporting results and recommendations to management and relevant stakeholders.
It is essential to stay up-to-date on industry trends, platform updates, and emerging technologies to drive innovation and maintain a competitive edge in the playground sector.
Skilled Digital Paid Specialist proficient in Google Ads/PPC and social media platforms
You are experienced in managing digital advertising campaigns, with a focus on social media advertising platforms (Facebook Ads Manager, Twitter Ads, LinkedIn Ads, etc.). Experience within Google Ads/PPC and SEO is a plus. You have conducted A/B testing and implemented best practices.
Further, you are knowledgeable of keyword research, audience targeting, and ad creative testing.
Moreover you:
- Possess strong analytical skills with the ability to interpret data and derive actionable insights.
- Have the ability to optimize budget allocation for maximum ROI.
- Have excellent communication and collaboration skills to work effectively in a team environment.
- Are detail-oriented with the ability to manage multiple campaigns simultaneously and meet deadlines.
Importantly, you are motivated to stay up-to-date with the industry trends, platform updates and emerging technologies. You possess adaptability to changes in the digital landscape and willingness to learn and grow in the field.
KOMPAN Group Marketing
You will become part of our Group Marketing team, a team of more than 25 people, where we, in close collaboration with leading dimensions within KOMPAN, work on marketing and product development.
In Group Marketing, you will be working alongside a team of Communications Managers, SEO and SEM Specialists and Insights Analysts.
KOMPAN - Who are we?
KOMPAN is the global leader in outdoor play and fitness areas. Our purpose is to create healthier and happier communities through play and active living. The KOMPAN Group's main activity is the development, production, and sale of playgrounds, outdoor sports, and fitness facilities. In addition, the company sells service and installation services in connection with product sales.
KOMPAN designs, manufactures, and installs more than 1,000 playgrounds or fitness sites every month somewhere across 90 countries. Of these, 23 countries do so through KOMPAN’s own direct operation and the remainder through carefully selected quality agents and partners. The global head office is in Odense, Denmark.
The global footprint has expanded significantly over the years, and includes production sites in the Czech Republic, Poland, design studios in Denmark and the Czech Republic, and 23 country offices around the world including Europe, Asia, Australia, North America, and South America.
Do you want to play with us?
Working for us, you will be part of energetic activities and professional playfulness, where you can share your ideas and develop your career as you help enrich the lives of people of all ages through play and exercise around the globe. And that is a powerful purpose to be part of.
We work cross-functionally in teams and across cultures in different countries. We believe cultural differences enable us to promote high quality and good results. Yes. It is no secret that we focus on results, but we also appreciate that you bring all of you to work. We are on an exciting growth journey, and you are welcome!
Let’s Play!
Our website is regularly updated with new open opportunities. If you want to play with us in other areas, we will encourage you to regularly keep an eye on our open positions:
https://www.kompan.com/en/int/about/working-at-kompan
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